Service Equipment Company (SEC) was established in 1980 to meet the growing demand driven by the Kingdom of Saudi Arabia’s development renaissance in the automotive industry. The idea for SEC came two years after Balubaid Group acquired the General Motors agency. As part of that acquisition, the Group established a high-tech, modern maintenance center—setting a new benchmark for service quality and advanced technology in the market.

The success of this innovative service center inspired the formation of SEC as a specialized business unit. Leveraging the Group’s expertise and market presence, SEC quickly positioned itself as a market leader in garage equipment and service tools. Just two years after its founding, SEC expanded its portfolio by offering fuel dispensers alongside its core range of workshop and maintenance solutions.

As a publicly listed company on the Parallel Market (Nomu), Service Equipment Co. has grown to become a trusted provider of garage and workshop equipment, as well as fuel station systems, across the Kingdom of Saudi Arabia. Headquartered in Jeddah with branches in Riyadh and Dammam, the company operates nationwide.

Over more than four decades, SEC has built a strong reputation not only on the quality of its products but also on reliability, safety standards, and unwavering commitment to customer success.