
Business History
In 1980, Service Equipment Company was established to meet the growing market need led by the development
renaissance period in the Automotive Industry in the Kingdom.
The idea of establishing SEC came two years after Balubaid Group acquired GM. As an agent of General Motors, The
group had to establish a high-tech, modern Maintenance Center which was far ahead others in the industry back then.
After witnessing the success of the Group’s Service Center and the modern technology used, SEC, as a business
leader in the market, took this huge opportunity to grow and take the lead.
Two years later, SEC prospered and grew even more as Fuel Dispensers were offered in addition to the other Garage
Equipment and Service Tools.
Our Mission
To offer more than just high-quality products; we are committed to providing exceptional after-sales services, including maintenance, warranty coverage, and training, to ensure our clients receive thorough support at every stage.
Our Vision
To be the top provider of after-sales service, delivering dependable support and expert training to fulfill customer needs, while offering equipment that aligns with market demands.
Our Values
Professionalism: We maintain the highest standards of performance and quality.
Quality: We provide products and services that exceed expectations.
Commitment: We stand by our promises and guarantee timely delivery of services.
Our Blog and Highlight
Official News, Announcements, and Industry Insights