Service Equipment Co.

Welcome to Service Equipment Co.

Service Equipment Company (SEC) was established in 1980 to meet the growing demand created by the Kingdom of Saudi Arabia’s rapid development and the expansion of its automotive industry.

The company’s journey began with the successful operation of a pioneering service center built to exceptional standards and equipped with advanced technologies that were considered ahead of their time. This experience laid the foundation for SEC’s expansion into supplying garage and workshop equipment, fuel station systems, and related solutions.

In 2025, SEC achieved a significant milestone by becoming a listed company on the Parallel Market (Nomu), reinforcing its market position and strengthening investor confidence.

Today, with more than four decades of experience, SEC combines industry expertise with innovation to deliver high-quality solutions backed by specialized technical services and dependable after-sales support.

Why SEC?

46+ Years of Experience

46+ years of operational history in the Saudi market, providing deep understanding of local conditions, regulations, and best practices.

Qualified Technical Team

A dedicated service team of +50 Technicians & Engineers specializing in installation, commissioning, maintenance, and technical support.

Nationwide Coverage

Strategically located branches in Jeddah, Riyadh, and Dammam ensure faster response times and efficient nationwide coverage.

Aftersales & Spare Parts Availability

Comprehensive spare-parts availability and a fully equipped service fleet, enabling rapid response and minimal downtime for clients.

Quality & Compliance

Compliance with international ISO standards and HSE regulations, ensuring solutions that meet or exceed industry benchmarks.

Our Mission

To deliver more than products by providing integrated solutions that combine high-quality equipment with exceptional after-sales services, including installation, maintenance, warranty support, and professional training—ensuring our customers receive reliable, end-to-end support at every stage of their operations.

Our Vision

To be the Kingdom’s leading provider of after-sales services, delivering reliable support, expert training, and future-ready solutions that empower our customers, while supplying equipment aligned with evolving market demands.

Our Values

Professionalism: We uphold the highest standards of conduct, performance, and accountability in every interaction and project.

Quality: We are committed to delivering products and services that consistently exceed expectations and meet international benchmarks.

Commitment: We stand by our promises, ensure timely delivery, and take full ownership of our responsibilities toward customers and partners.

Chairman’s Word

I am pleased to welcome you to Service Equipment Co, which was founded to meet the growing needs of the market in the field of Garage equipment and Fuel stations.

Since SEC establishment, we have been committed to being a part of the developmental renaissance that the Kingdom has witnessed in our sector by offering the latest solutions and advanced Equipment.

Our vision has always been based on providing high-quality products and services, as we strive to offer the top global brands within the industry, in addition to providing continuous support to our clients through after-sales services.

We are proud to have +45 years of experience, making us the trusted choice for partners seeking excellence and quality in our offering. We are committed to continuously developing ourselves to meet your needs and exceed your expectations.

Thank you
Ahmed O. Balubaid
Chairman of SEC

Services

Consultation & Design

Advising clients on optimal layouts, equipment specifications, and system integration based on operational requirements and project objectives.

Procurement & Delivery

Sourcing equipment from trusted international manufacturers and ensuring secure, timely delivery to any location across the Kingdom.

Installation & Commissioning

Complete setup, calibration, and testing of equipment by certified technicians, including safety checks and compliance verification.

Training & Handover

Comprehensive operator training to ensure safe and efficient use of equipment, supported by in-house training programs, manuals, and technical documentation.

Maintenance & Repair

Preventive maintenance and rapid-response support delivered by skilled technicians to minimize downtime, backed by a stocked spare-parts inventory and digital tools to monitor performance and anticipate issues.