Service Equipment Co.

Welcome to Service Equipment Co.

In 1980, Service Equipment Company was established to meet the growing market need led by the development renaissance period in the Automotive Industry in the Kingdom.

The idea of establishing SEC came two years after Balubaid Group acquired GM. As an agent of General Motors, The group had to establish a high-tech, modern Maintenance Center which was far ahead others in the industry back then. After witnessing the success of the Group’s Service Center and the modern technology used, SEC, as a business leader in the market, took this huge opportunity to grow and take the lead.

Two years later, SEC prospered and grew even more as Fuel Dispensers were offered in addition to the other Garage Equipment and Service Tools.

Why SEC?

Product excellence

We are representatives of leading American, European, and Chinese brands, all recognized as industry frontrunners.

After sales services

We don’t just offer products; we also provide after sales services such as maintenance, warranty coverage, and training for our clients.

Field Experience

With over 45+ years of experience, we have developed a profound understanding of both customer and market needs within the industry.

Product Integration

We provide our clients with all the essentials needed to set up their own maintenance service center and workshop, handling every detail from A to Z.

Fast and flexible decisions

We highly prioritize our swift response to customers, recognizing it as a key element of our company’s commitment.

Our Mission

To offer more than just high-quality products; we are committed to providing exceptional after-sales services, including maintenance, warranty coverage, and training, to ensure our clients receive thorough support at every stage.

Our Vision

To be the top provider of after-sales service, delivering dependable support and expert training to fulfill customer needs, while offering equipment that aligns with market demands.

Our Values

Professionalism: We maintain the highest standards of performance and quality.
Quality: We provide products and services that exceed expectations.
Commitment: We stand by our promises and guarantee timely delivery of services.

Chairman’s Word

I am pleased to welcome you to Service Equipment Co, which was founded to meet the growing needs of the market in the field of Garage equipment and Fuel stations.

Since SEC establishment, we have been committed to being a part of the developmental renaissance that the Kingdom has witnessed in our sector by offering the latest solutions and advanced Equipment.

Our vision has always been based on providing high-quality products and services, as we strive to offer the top global brands within the industry, in addition to providing continuous support to our clients through after-sales services.

We are proud to have +45 years of experience, making us the trusted choice for partners seeking excellence and quality in our offering. We are committed to continuously developing ourselves to meet your needs and exceed your expectations.

Thank you
Ahmed O. Balubaid
Chairman of SEC

Services

Training Services

Our specialized after-sales training programs are designed to empower your team with the skills and knowledge needed to deliver exceptional customer experience.

Installation Services

Our highly trained staff are ready to install, test, and operate any of our products, as well as provide trainingto help our clients achieve optimal system efficiency and effectiveness.

Maintenance Services

Our experienced team is fully prepared to handle both emergency and scheduled situations with efficiency, expertise, and the highest level of professionalism.