About US
Service Equipment Co. was established in 1980 to meet the growing market demand during the comprehensive development in the Kingdom’s automotive sector at that time.
The idea to create Service Equipment Co. came two years after Balubaid Group secured the General Motors dealership. This led to the need for a modern and highly advanced service center which was ahead of its time.
Following the success of the service center and the advanced technology Service Equipment Co. was founded to expand the range of services offered.
Our product range includes a complete selection of equipment, such as:
Advanced lifting equipment, reliable fuel dispensers, efficient air compressors, and modern spray booths
Chairman’s Word
I am pleased to take this opportunity to introduce our Service Equipment Company’s Profile, highlighting our history, prominent projects, as well as products and services offered.
SEC was first established in 1980 AD, to meet the growing market need for maintenance equipment and machinery in light of the Economic take-off (Economic Boom) period and the development renaissance witnessed in the automotive sector.
Since day one, our business strategy have revolved around gaining and retaining customer satisfaction. As a result, we have managed to maintain our leadership and entrepreneurship position in the market for more than four decades.
Until today, we continue to exceed our customers’ satisfaction levels by providing various options of high quality products from the most famous international agencies in USA, Europe and China.
Lastly, I hope that our profile meets your needs and looking forward building a different partnership with you, more than just a buying & selling relationship.
Thank you
Ahmed O. Balubaid
Chairman of SEC
Our Mission
We seek to provide our products from the most famous brands in the field of car maintenance equipment and fuel dispensers. Our services include
((Supplying-installing-training and providing maintenance services))
We guarantee the high quality standards and diversity of goods offered to all clients and dealers.
Our Vision
Our Values
The Difference We Make
Quality garage equipment
We are exclusive agents of more than 30 American and European brands, and Chinese brands that are the best in the field.
Garage equipment integration
We provide our client with all of the products needed to create his own maintenance service center and workshop from A to Z.
After sales service
We don’t just sell products to clients in SEC, but we also make sure we provide the warranty and training needed.
Experience in garage equipment field
Our 40+ years experience help us better understand both customer and market needs in the field.
Flexibility and decision making
Our fast response to customers is one of the most important things that we value in our company.
